Since most PC gamers who buy digitally are going to use Steam (and GFW games are available on Steam) it seems like they're alienating their customers on the PC. What's weird about this decision though though is that it is available only for Windows Live. That's such a small amount for most consumers that it makes more sense to maintain current MSRP's and funnel the savings back into the development of the game, or keep it as breathing room. If you were to pass those savings on to the consumer it would result in about 5 - 8 dollars off the MSRP. The actual cost of producing physical product is a rather small percentage of the total cost of development. That cost stays the same regardless of whether or not the game is boxed or shipped digitally. IE: Running the studio, hiring the employees, paying benefits, building the game, licensing the software etc. The cost of making a game (and thus, the price) is correlated mostly to the cost of development. It bothers me when people assume that digital prices should be drastically different that boxed copies.

Play fable 3 without windows live